CHOOSE AN AGENT'S AGENT

   Selling your home is not the responsibility of your real estate agent. Causing your home to sell is! Want to know the difference?

   Just 10 years ago, property owners would have expected to see their agent actively showing their home to interested prospects on a regular basis. They reason that the sales agents responsibility was, after all, to sell. Not so today!

   Today, inform sellers understand that their agent’s role is one of marketing the home to the widest possible statement of the market. The agent’s responsibility is to call is the home to sell, rather than actually making the sale.

   This is accomplished by raising its visibility among buyers as well as all other active agents. In fact, the more agents who are exposed to the home, the more likely they are up to produce buyer ready, willing and able to complete the transaction

   High visibility is achieved through direct mail, agent tours, posting on the World Wide Web, and advertising. Agents who market aggressively to other agents are likely to have a strong following within the real estate community. Other agents seek out new listings of such an aggressive seller’s representative knowing them to be offered at a fair price in model home condition.

   Choose an agent who markets actively in the real estate community. The results can be more showings and a higher sales price.